Below are some of our actions and policies that defines our way of doing responsible business

• Prioritize sustainable alternatives in the choice of transport options for trips and excursions, taking into account costs, convenience and practical considerations.

• Give visitors advice on recommended behavior during excursions and activities with a focus on respect for culture, nature and the local environment.

• Do not offer excursions that harm people, animals, plants or natural resources such as water and energy, or that are socially and culturally unacceptable.

• Do not offer any tours where wildlife is kept in captivity, except for activities that are adequately regulated in accordance with local, national and international law.

• Do not work with companies that harvest, consume, display, sell or trade animal species, unless it is part of a regulated activity that ensures this is sustainable and in accordance with local, national and international law.

• Promote and advise our travel participants about excursions and activities that directly involve and support local communities by purchasing services or goods, crafts and local production methods (food), or by visiting social projects.
  Promote and advise visitors on excursions and activities that support the local environment and biodiversity, for example visits to protected areas or environmental protection projects.

• Choose suppliers and partners who use and collaborate with local communities.

• Include standard sustainability clauses in all contracts with suppliers that focus on child labour, anti-corruption and bribery, waste management and biodiversity protection.

• Ensure that children's rights are respected and protected, and have a zero-tolerance policy for sexual exploitation of children throughout the supply chain.

• Choose to work with local guides, drivers, cooks and local staff where possible, where they are equally skilled and provide the necessary training.

• Pay tour operator partners, local representatives, guides, porters and local staff hired by us a living wage equal to or above the legal minimum standard or relevant industry standard.

• Ensure that our own employees, freelance tour guides, hosts and other contracted staff are qualified and regularly trained and informed about relevant aspects of our sustainability policy and comply with it.

• Have our tour leaders, local representatives and guides inform customers about relevant responsible travelling at the destination (e.g. protection of flora, fauna and cultural heritage, use of resources), social norms and values (e.g. tips, dress code, and photography) and human rights (eg sexual exploitation).

• Do not choose destinations where tourism leads to negative local structural effects, (unless the company's involvement produces clear counter-effects).

• Support the conservation of biodiversity, including protected areas and areas of high biodiversity, through financial contribution, political support and integration into product offerings.

• Do not promote souvenirs containing endangered species of flora and fauna.

• Advise participants travelling to a scheduled tour, or planning a private tour, of viable options for accommodation, excursions, holiday packages and transport options, if available.

• Provide information to participants about the natural environment, local culture and cultural heritage at the destination.

• Always have a contact person and phone number available for emergencies.

• Train personnel and provide accessible instructions on how to act in emergency situations.

• Provide participants with documented guidelines and/or codes of conduct for sensitive excursions and activities, to minimize unwanted visitors and maximize satisfaction.

You can also read more about Norrøna’s total commitment to responsibility in our roadmap 2029. Follow this link: Norrøna Responsibility Roadmap 2029