Our sustainability policy

We commit to minimizing all negative effects on the natural and social environment, increasing economic welfare and creating awareness of sustainability among our stakeholders. We have a responsibility to act sustainably, and Norrøna Adventure's sustainability policy outlines our commitments to practices and standards designed to promote environmentally responsible operations. We commit to the following:

1. Management

  • Involve all employees in our sustainability policy and action plan to ensure that employees are committed to following and improving it.
  • Have a sustainability coordinator who has completed Travelife's basic training and examination, and is tasked with monitoring, reporting and implementing the sustainability policy and action plan.
  • Continually review our sustainability goals and guidelines and improve and update accordingly.
    Carry out an annual basic assessment of the company's performance on sustainability practices.
  • Ensure transparency in our work with sustainability through reporting and public communication.
  • Comply with national legislation.

2. Internal social management

  • Ensure that employees have freedom of work and contract termination with notice and without penalty.
  • Include the following in the employment contract: working conditions in accordance with national labor legislation, a job description, wage rate equal to or above the minimum wage.
  • Compensate overtime hours by agreement.
  • Provide health insurance in accordance with national legislation.
  • Give employees paid vacation and sick leave.
  • Provide equal opportunities in recruitment, terms of employment and access to training and leadership positions for every candidate and do not discriminate based on gender, race, age, disability, ethnicity, religious belief or sexual orientation.
  • Allow employees membership in trade unions, collective bargaining and representation of members of trade unions.
  • Train personnel in first aid.
  • Prohibit child labour.
  • Regular measurement of employee satisfaction and complaints at work and implementation of improvement measures.
  • Offer employees the opportunity to gain experience on the job, and provide career opportunities within the company.

3. Office operations

3.1 Consumption

  • Always evaluate consumption against the 5 R's: Reject (do I really need this?), Reduce (do I have to use this much? Can I use something else instead?), Reuse (can I use this more than once?), Repurpose (when I'm done with this, is there a use for it other than its original purpose?), Recycle (can I send this material back to be processed to an earlier stage of its life cycle?)
  • Print on environmentally friendly paper.
  • Favor sustainable purchases and use of sustainable goods and services where possible.
  • Choosing low-energy appliances when purchasing goods, including cost and quality considerations.

3.2 Waste management

  • Work to find solutions and improve internal waste management.
  • Comply with national legislation regarding waste management.
  • Implement methods for waste reduction.

3.3 Energy use

  • Put all office devices in power saving mode when not in use.
    Use sustainable water sources, which do not negatively affect environmental flows.
  • Monitor and find solutions to reduce energy and water consumption.
    Turn off lights and equipment when not in use.

5. Traveling

  • Consider and prioritize more sustainable alternatives in the choice of transport options for trips and excursions, taking into account costs, convenience and practical considerations.
  • Integrate and/or promote one or more sustainable holiday products/packages based on a recognized methodology, including sustainable transport, sustainable accommodation and sustainable activities.
  • Have an overview of environmentally or culturally sensitive excursions offered at each destination.
  • Give visitors advice on recommended behavior during excursions and activities with a focus on respect for culture, nature and the local environment.
  • Do not offer excursions that harm people, animals, plants or natural resources such as water and energy, or that are socially and culturally unacceptable.
  • Do not offer any tours where wildlife is kept in captivity, except for activities that are adequately regulated in accordance with local, national and international law.
  • Do not work with companies that harvest, consume, display, sell or trade animal species, unless it is part of a regulated activity that ensures this is sustainable and in accordance with local, national and international law.
  • Promote and advise our visitors about excursions and activities that directly involve and support local communities by purchasing services or goods, crafts and local production methods (food), or by visiting social projects.
    Promote and advise visitors on excursions and activities that support the local environment and biodiversity, for example visits to protected areas or environmental protection projects.
  • Work with suppliers
  • Motivate and encourage suppliers to become certified in sustainability.
  • Choose suppliers who use the local community.
  • Encourage suppliers to follow best practices for responsible tourism.
  • Include standard sustainability clauses in all contracts with suppliers that focus on child labour, anti-corruption and bribery, waste management and biodiversity protection.
  • Work with accommodation and restaurants that have elements of art, architecture or local cultural heritage; respect the intellectual property rights of the local community.
  • Ensure that children's rights are respected and protected, and have a zero-tolerance policy for sexual exploitation of children throughout the supply chain.
  • Terminate cooperation with accommodations if there is clear evidence that rented accommodation puts the integrity of basic services such as food, water, energy, healthcare or land at risk for nearby businesses.

6. Tour leaders, local representatives and guides

  • Ensure that all employees have a written contract of employment, including terms of employment and a job description, and fully understand the terms and conditions.
  • Choose to work with local guides, local representatives, drivers, cooks and local staff where possible, where they are equally skilled and provide the necessary training.
  • Pay tour operators, local representatives, guides, porters and local staff hired by us a living wage equal to or above the legal minimum standard or relevant industry standard.
  • Ensure that our tour guides, hosts and other contracted staff are qualified and regularly trained.
  • Ensure that our local employees are informed about relevant aspects of our sustainability policy and comply with it.
  • Provide a specific sustainable tourism module in the training program for our local tour guides, which will cover the main aspects of responsible tourism, followed by the role expected of the staff. This module will also contain knowledge about the destination and its relevant sustainability aspects.
  • Have our tour leaders, local representatives and guides inform customers about relevant sustainability issues at the destination (e.g. protection of flora, fauna and cultural heritage, use of resources), social norms and values (e.g. tips, dress code, and photography) and human rights (eg sexual exploitation).
  1. Detinations
  • Assess sustainability aspects in the process of choosing new destinations and possibly offer alternative destinations off the beaten track.
  • Do not choose destinations where tourism leads to negative local structural effects, (unless the company's involvement produces clear counter-effects).
  • Consider choosing new destinations that are accessible through more sustainable means of transport.
  • Support initiatives that improve the relationship between accommodation and local producers.
  • Influence and support local authorities (where possible, together with other tourism businesses and stakeholders) in work on sustainability, destination planning and management, natural resource use and socio-cultural issues.
  • Support the conservation of biodiversity, including protected areas and areas of high biodiversity, through financial contribution, political support and integration into product offerings.
  • Do not promote souvenirs containing endangered species of flora and fauna.

  1. Relations with participants
  • Ensure that the participants' privacy is not violated.
    Comply with relevant standards and voluntary ethical guidelines in marketing and advertising messages, and do not promise more than what is delivered.
  • Provide clear, complete and accurate product and pricing information about the company and its products and services, including sustainability.
  • Inform participants about the environmental impact of different transport options to reach their destination, and offer sustainable alternatives where available.
  • Advise participants of viable options for accommodation, excursions, holiday packages and transport options, if available.
  • Inform registered and potential participants clearly about commitments and actions related to sustainability.
  • Provide information to participants about the natural environment, local culture and cultural heritage at the destination.
  • Inform participants about important sustainability aspects and issues at the destination and receive recommendations on how they can make a positive contribution.
  • Always have a contact person and phone number available for emergencies.
  • Train personnel and provide accessible instructions on how to act in emergency situations.
  • Provide participants with documented guidelines and/or codes of conduct for sensitive excursions and activities, to minimize unwanted visitors and maximize satisfaction.
  • Inform participants about current legislation on the purchase, sale, import and export of historical or religious objects and objects containing material of endangered flora and/or fauna at the destination.
  • Motivate participants to use local restaurants and shops.
    Inform participants about sustainable transport options at destinations, when possible.
  • Systematically measure customer satisfaction and assess the results for service and product improvements.
  • Have clear procedures for customer complaints.