Werner Ebner
For Werner, guiding is the perfect way to share his passion with others. He enjoys introducing riders to unique trails and memorable landscapes, always creating a supportive and enjoyable atmosphere on tour. Above all, he prioritizes safety and professionalism—ensuring that every participant feels confident, well-looked-after, and able to focus on the experience.
Werner loves the versatility of mountain biking and the way a bike can open the door to new places. Years ago, he stepped away from his marketing career and chose the mountains as his workplace. Since then, he has dedicated himself fully to enduro mountain biking and ski touring, exploring both his home terrain in the Dolomites and far-off regions like Patagonia, Uganda, Morocco, the Lofoten Islands, and Lesotho.
With Werner, you’re in the hands of a top-notch guide who combines deep expertise with a genuine love for the mountains and the people he rides with.
Where did you grow up?
Bozen (Bolzano), South Tyrol, Italy.
What do you call home these days?
The mountains, especially our local ones, the Dolomites. And my base camp is still in Bozen.
Activities
Mountain biking, backcountry skiing and ski touring, hiking.
When did you join the Norrøna Adventure family?
2023.
Which Norrøna product is your current favourite?
My indestructible fjørå flex1 heavy duty shorts and the lofoten hiloflex hood, a great allrounder.
What do you always carry in your backpack?
An emergency and a repair kit, my fjørå waterproof jacket and pants, a dry layer. In the winter time, the avalanche equipment.
What do you actively do in everyday life to cut down on your CO2 footprint?
Reducing meat, buying local and seasonal food, buying quality rather than quantity.
What is your favourite place in the world?
I love the outdoors in general, but the rugged Dolomites and the landscapes of fjords, lakes and ice of Patagonia and Norway, are something unique for me.
What advice would you give to a 10-year-old version of yourself?
Listen within and take your cue from it.
What hobbies do you like to participate in/spend time on?
My sport activities, like mountain biking and skiing, yoga, but also enjoying good food and a good glas of wine, hanging out with friends.
What is your hidden talent?
I make a good pasta al pomodoro (with tomato sauce), a simple dish where the quality of ingredients matters, but where you can also make mistakes easily.
If you could choose one superpower, what would it be and why?
Flying, then I could crash problem-free ;-)